While working at Oitmain, a digital agency specializing in e-commerce, our team discovered a high-quality water filter product in Korea and decided to bring it to market ourselves. This meant building everything from scratch — not just the website, but the entire brand and product presentation.
Truewater
TRUEWATER is an e-commerce website for water tap filter and shower filter.
Type :
Own Venture / E-Commerce
Team:
Oitmain digital agency
My Role :
Lead Designer — Site Design, Photo Art Direction
The Challenge
Approach
Because we were both the agency and the client, I had full creative ownership. I defined the visual concept first — the photography style, mood, and tone — and then designed the site to match. Clean, minimal, and trustworthy were the guiding principles, since water filtration is a health-adjacent product where credibility matters.
My Role
I led the end-to-end site design and established the photo direction concept that shaped how the product was presented across the entire shopping experience.
