Arbonne is a global health and wellness brand and certified B Corp, operating across multiple markets and platforms simultaneously. The creative team's challenge was to produce a high volume of marketing assets — social media, email, landing pages, and campaign visuals — while maintaining strict brand consistency across every market and every channel.
Arbonne
Arbonne is the company that sells health and wellness products. Their mission is to be clean, conscious, and connected with the healthy living movement.
Type :
In-House / Global Brand
Team:
In-house creative team under Marketing
My Role :
Interactive Creative Designer — Visual Design, Brand Guidelines
Duration :
2021 - 2024
The Challenge
My Role
As part of the in-house creative team embedded within the marketing department, I was responsible for designing digital assets across social media, email campaigns, and landing pages. I contributed to the development of the brand guidelines that governed visual consistency across the entire team, and applied those standards to every asset I produced.
Approach
Arbonne's brand positioning — clean, conscious, and connected to healthy living — had to come through in every visual. Our team established clear guidelines covering typography, color, photography treatment, and layout principles. This gave us a shared design language that allowed us to scale production across global campaigns without losing the brand's distinctly elevated, eco-conscious feel.
Scale & Impact
Over three years, I produced marketing assets across social platforms, seasonal campaigns, and product launches for a globally recognized brand — working under tight deadlines
