CLE Cosmetics came with a clear creative brief: modern, minimal, and artistic — with the product always front and center. The risk with cosmetics sites is over-designing them, letting decoration compete with the product itself.
CLE Cosmetics
Minimalist makeup and cosmetics infused with k-beauty technology. Non-toxic, vegan, and cruelty-free.
Type :
Client Project / Cosmetics Brand/h6>
Team:
Oitmain digital agency
My Role :
UI/UX Designer — Site Design & Visual Direction
Website :
clecosmetics.com
The Challenge
Approach
I used restraint as the design strategy. A limited color palette, generous white space, and clean typography kept the focus entirely on the product photography. The goal was for the site to feel like a curated gallery as much as a store — elevating the product without overshadowing it.
